Optimizing your content for more Google AdSense revenue
Optimizing your site for higher search engine rankings is an obvious activity for anyone with a website. Optimizing your site for higher conversion rates is another obvious one. But how about...
View ArticleMicrosites with “pass it on” appeal
Microsites can be really good at going “viral” if they are clever and have “pass it on” appeal. Subservient Chicken, Burger King’s microsite was such a site. It featured a person dressed up in a...
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When advertisers hurt your brand
The other day when I was on whitepages.co.nz IÂ kept getting this tasteless banner ad: Not only did I find the ad irritating and gross, I thought less of the White Pages brand after I saw it. It is an...
View ArticleThe death of the pop-up
Seems like just about every toolbar out there includes a popup blocker (e.g. Google Toolbar, Yahoo Companion Toolbar). Plus, many web browsers are offering this capability built in. In addition,...
View ArticleHow can old-media execs be this clueless?
This is comical: Yesterday, Shaw told MediaDailyNews that his network has been talking to cable operators about disabling the fast-forward button on their digital video recorders to prevent commercial...
View ArticlePartnering up has its advantages
Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional...
View ArticleWhy Companies Should be Nice to Bloggers
We all know that blogging can be a powerful tool for many reasons, and here’s another one to add to the list. Blog posts that praise a company’s excellent customer service, or denounce them for being...
View ArticleClik here to view.
Whiz Kid Entrepreneur: Harrison Gevirtz
Earlier this year at SMX West, I met (then) 15-year-old entrepreneur Harrison Gevirtz. He was on a panel with my (then) 16-year-old daughter Chloe Spencer the owner of the Ultimate Neopets Cheats Site....
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Crass Marketing Campaigns: Do They Work?
This isn’t a rhetorical question. i truly want to know! Do crass, “low brow” marketing campaigns like this real piece of… umm… work from Domainz (the official -and at one time, only – domain registry...
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VIDEO: Teen AdSense Entrepreneur
Yes, teenagers can make passive income from Internet marketing. Here’s living proof: Isn’t she amazing?!? Yes I’m a little biased, since she is my offspring. But still, you have to admit it’s...
View ArticleClik here to view.
When advertisers hurt your brand
The other day when I was on whitepages.co.nz IÂ kept getting this tasteless banner ad: Not only did I find the ad irritating and gross, I thought less of the White Pages brand after I saw it. It is an...
View ArticleThe death of the pop-up
Seems like just about every toolbar out there includes a popup blocker (e.g. Google Toolbar, Yahoo Companion Toolbar). Plus, many web browsers are offering this capability built in. In addition,...
View ArticleHow can old-media execs be this clueless?
This is comical: Yesterday, Shaw told MediaDailyNews that his network has been talking to cable operators about disabling the fast-forward button on their digital video recorders to prevent commercial...
View ArticlePartnering up has its advantages
Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional...
View ArticleWhy Companies Should be Nice to Bloggers
We all know that blogging can be a powerful tool for many reasons, and here’s another one to add to the list. Blog posts that praise a company’s excellent customer service, or denounce them for being...
View ArticleClik here to view.
Whiz Kid Entrepreneur: Harrison Gevirtz
Earlier this year at SMX West, I met (then) 15-year-old entrepreneur Harrison Gevirtz. He was on a panel with my (then) 16-year-old daughter Chloe Spencer the owner of the Ultimate Neopets Cheats Site....
View ArticleClik here to view.
Crass Marketing Campaigns: Do They Work?
This isn’t a rhetorical question. i truly want to know! Do crass, “low brow” marketing campaigns like this real piece of… umm… work from Domainz (the official -and at one time, only – domain registry...
View ArticleClik here to view.
VIDEO: Teen AdSense Entrepreneur
Yes, teenagers can make passive income from Internet marketing. Here’s living proof: Isn’t she amazing?!? Yes I’m a little biased, since she is my offspring. But still, you have to admit it’s...
View Article6 Things You Should Be Doing With Facebook Video in 2018
Image credit: “Livestreaming Wikimania 2016 Esino Lario” (CC BY 2.0) by Sebastiaan ter Burg If you’ve been paying attention to Mark Zuckerberg over the last few years, you’re probably not shocked that...
View Article7 Insanely Clickable Buzzfeed Headlines and What You Can Learn From Them
Image: Pexels No matter what you think of Buzzfeed, you have to admit that they know viral content. They are masters of the irresistible headline: that link that you just have to click. Viral content...
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